I see that your career goal is copywriting. However, there is one major obstacle you keep running into: you have no idea how to begin copywriting. There’s also the issue of lack of experience. You’re completely out of it. Isn’t that a pretty major requirement to meet before you can call yourself a copywriter?
Experience is essential in this field as well. That said, you need not feel like you’re in a don’t ever cycle of struggling to figure tasks out. You can indeed launch a career as a copywriter even if you have no prior experience in the field. It’s easy, and we’re going to prove it to you. Take this article as a comprehensive guide to copywriting and how to get started in the field.
Let’s get the basics of copywriting out of the way first. So then, what does it entail? Copywriting, simply said, is the practice of writing in such a way as to persuade the reader to do some kind of desired action. Some examples of such actions are making a purchase, seeing an advertisement, or signing up for a mailing list. Businesses provide a flood of material every day. There are blogs, advertisements, sales sites, podcasts, television and radio commercials, emails, fliers, and social media postings, to name a few.
- A copywriter is generally responsible for producing such materials.
- The common conception of copywriting is that it is akin to a drawn-out sales pitch.
Like the illustration you’ll see below:
However, there is more than one style of copywriting. Contrary to popular belief, copywriting comes in a wide variety of styles, such as:
- Promoting Websites
- Sales Scripts for Videos
- Promoted posts on social media
- Sending out fliers through the mail (flyers, postcards, etc.)
- Targeted Webpages
- Wikipedia’s About This Article
- Documented Instances
- Research papers
- Magnetized lead
A copywriter will be hired by a brand to craft each of these to encourage readers to make a purchase (buying something or doing something).
Tips for Aspiring Copywriters (in five easy steps)
Let’s dive into the steps of being a freelance copywriter from scratch
To become proficient in copywriting, one must put significant time and effort into practicing the craft. You may have all the natural abilities in the world, but if you don’t put in the time to study copywriting and practice your craft, you’ll never reach the top.
1) Pick a Niche in Content Creation
Once you’ve settled on a career as a copywriter and read up on the fundamentals, you may focus on honing a specific area of expertise.
Your next move should be to invest in a copywriting course. In the future, we at Advanced Blogger want to roll out a couple of them, but in the meanwhile, you can always just Google “[SPECIALTY] copywriting course” to see what comes up.
You can receive a ton of up-to-date suggestions from copywriters who have attended the courses and can give you advice.
2) Make some personal or social writings
That being said, it’s time to put in some practice. Writings content to promote your product or someone else’s may be done if you have access to a traffic source such as an email list, a blog, or social media groups.
Write some promotional material for a buddy who runs a small company if you don’t have access to a traffic source yourself. The purchased specialty course is often the place to meet folks like these.
It’s important to remember to collect data. Checking the performance of your engaging content “in the wild” is the most crucial element of this process. You will get valuable insight into your weak spots and may even be inspired to create your first case study as a result.
3) Find entry-level jobs online
You’ve reached the challenging section. No one likes hearing “no” from every potential employer, but at first, it’s just part of the process. Join many job platforms, especially large ones like Upwork, and start applying for several freelance copywriter positions.
4) Build a good reputation to get referrals
You’ve made great strides toward being a competent copywriter if you’ve reached this point. Congratulations! In most cases, this stage is also a great deal of amusement. You’ve reached an expertise level where you can begin establishing your reputation for excellence.
5) Read books to learn the fundamentals of copywriting
For example, one crucial inquiry is:
- The question is, how dedicated are you to honing your copywriting skills?
- It’s a promising profession, but only if you take pleasure in doing it; you can’t tell for sure until you try it out.
This is why I recommend that everyone get their hands on a copywriting book and start there. If you’re having fun, keep going; if not, you have the option to switch to something else that’s more your speed.
At this point, you could be persuaded that the path of freelancing as a copywriter is the best one for you while you figure out what comes next in both your personal life and professional career.